Web Survey Bibliography
Title Impact of satisficing behavior in online surveys on consumer preference and welfare estimates
Author Gao, Z.; House, L. A.; Bi, X.
Source Food Policy; 64 (2016), pp. 26-36
Year 2016
Database ScienceDirect
Access date 25.08.2017
Abstract Conducting online surveys through consumer panels has become increasingly popular for researchers to assess consumers’ preferences and attitudes for the purpose of obtaining welfare estimates because they are inexpensive, flexible, and allow for fast feedback. Interestingly, few studies have examined the behaviors of online survey panelists, particularly their satisficing behaviors on welfare measures. This study demonstrates the use of validation questions (trap questions) to detect survey respondents’ satisficing behavior and its impact on consumer choice, willingness to pay (WTP), and consumer surplus (CS) estimates. We find that respondents who fail a validation question (VQ) are more likely to violate the weak axiom of revealed preferences (WARP) in the choice experiment. The estimates for preference parameters, WTP, and CS are statistically different between those who pass and those who fail the VQ. In addition, the WTP and CS from respondents passing the VQ in general have smaller variances than those from respondents failing the VQ. These results indicate that without controlling for potential satisficing behaviors, online surveys may produce less efficient estimates (estimates with larger variance) of welfare measures.
Access/Direct link Journal Homepage (abstract) / (full text)
Year of publication2016
Bibliographic typeJournal article
Web survey bibliography (4086)
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- Impact of satisficing behavior in online surveys on consumer preference and welfare estimates; 2016; Gao, Z.; House, L. A.; Bi, X.
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- Predicting and Preventing Break-Offs in Web Surveys; 2016; Mittereder, F.
- A Feasibility Study of Recruiting and Maintaining a Web Panel of People with Disabilities; 2016; Chandler, J.
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- Ratio of Vector Lengths as an Indicator of Sample Representativeness ; 2016; Shin, H. C.
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- Inferences from Internet Panel Studies and Comparisons with Probability Samples; 2016; Lachan, R.; Boyle, J.; Harding, R.
- Exploring the Gig Economy Using a Web-Based Survey: Measuring the Online 'and' Offline Side...; 2016; Robles, B. J.; McGee, M.
- Comparing data quality between online panel and intercept samples; 2016; Liu, M.
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- Response Behavior in a Video-Web Survey: A Mode Comparison Study; 2016; Haan, M.; Ongena, Y. P.; Vannieuwenhuyze, J. T. A.; de Glopper, K.
- Standard Definitions Final Dispositions of Case Codes and Outcome Rates for Surveys; 2016
- Integration of a phone-based household travel survey and a web-based student travel survey; 2016; Verreault, H.; Morency, C.
- Evaluation of mode equivalence of the MSKCC Bowel Function Instrument, LASA Quality of Life, and Subjective...; 2016; Bennett, A. V.; Keenoy, K.; Shouery, M.; Basch, E.; Temple, L. K.
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- A measure of survey mode differences; 2016; Homola, J.; Jackson, N. M.; Gill, Je.
- Web Health Monitoring Survey: A New Approach to Enhance the Effectiveness of Telemedicine Systems ; 2016; Romano, M. F.; Sardella, M. V.; Alboni, F.
- Smartphones vs PCs: Does the Device Affect the Web Survey Experience and the Measurement Error for...; 2016; Toninelli, D.; Revilla, M.